Written by Marco Carvajal
Our editorial group AutomotorPro.com would like to congratulate the cars awarded in the external awards to our group, “Car of the Year with a Latin Flavor” 2024, and also to Auto News Wire group for the task of producing such awards.
The automotive industry in the United States and the world continues to evolve, automobile producers have the difficult task to satisfy the needs of car buyers. Many factors such as new trends towards larger cars like Crossovers and SUVs, electric cars, and factors such as price, fuel economy or quality of motor and electric battery represent a challenge for car manufacturers who must try to produce innovative cars in order to please new buyers, but at the same time manage to lower their production costs to a minimum, in order to be able to offer cars at a reasonable price and thus achieve good sales volume.
Every year there are several editorial groups and associations that present awards for the best cars of the year, and on this occasion we have just received the information on the winners of the “Cars of the Year 2024 with a Latin Flavor” awards.
According to the editorial group producing the awards, the year 2023 marked a period of adaptation and improvement for the main automobile manufacturers. After facing significant challenges in 2022 due to supply chain disruptions, the industry began to show signs of recovery. Although supply issues persisted to some extent, the automotive industry managed to find innovative solutions to mitigate these challenges.
Global economic recovery and stabilization of interest rates played a crucial role in 2023. These factors, along with a decline in fears of a recession, provide a more favorable environment for the industry in 2024.
With respect to the Hispanic market in the United States, it continues to be a significant force in the automotive sector. Now representing more than 30% of the population in major markets, Hispanics continue to exert considerable influence on vehicle purchasing trends.
Automotive brands have recognized this influence and have adapted their marketing and product development strategies to better serve this demographic.
The most recent data indicates that growth in new vehicle registrations by Hispanic consumers has consistently outpaced that of non-Hispanics. This trend has not only continued, but has gained momentum in 2024, demonstrating the growing purchasing power and preference of Hispanics for certain car models and brands.
The editorial office of Auto News Wire group led by the renowned and legendary Hispanic automotive journalist Enrique Kogan and his associate journalists, revealed the winners of their awards, the “Cars of the Year 2024 with a Latin Flavor.” The editorial group includes purosautos.com and many other sites part of their group that focus on the automotive industry for the Hispanic population in the United States.
The winners of the “2024 Car of the Year with a Latin flavor”, “Auto del Año 2024 con Sabor Latino” are the following:
Winner in the SUV category: 2024 Volkswagen Atlas Cross Sport
The award organization comments that the 2024 Volkswagen Atlas Cross Sport earned a place in the Latin taste of the United States. The Atlas is a relatively new SUV, but very popular and continues to grow in popularity. This SUV combines elegance and functionality, designed for those looking for a spacious and versatile vehicle without sacrificing style. Its exterior features clean lines and a robust aesthetic, characteristic of modern SUVs, with a striking front grille and integrated LED headlights.
The interior of the Atlas Cross Sport is equally impressive, offering generous space for passengers and luggage, along with high-quality finishes and cutting-edge technology in its infotainment and driver assistance system.
Equipped with a powerful engine that offers a balance between efficiency and performance, this model is perfect for long trips and family adventures. Its handling is smooth and safe, thanks to a set of advanced safety systems, making it an ideal option for those who value comfort, safety and functionality in their daily driving.
Winner in the Sedan category: 2024 Toyota Crown
The group comments that the hispanic who has already gone through several sedans, and prefers the comfort of these models over an SUV, has been a regular buyer of the Toyota Corolla and then went up to the Camry, but from there he jumps to Lexus. Today with the new Toyota Crown, the hispanic buyer has another level of luxury, with the luxury of this Toyota that was launched in 2023, and it has been an extraordinary vehicle, surpassing even luxury brands.
The 2024 Toyota Crown is presented as a paradigm of luxury and technology in the high-end sedan market. With a bold and modern exterior design, including a prominent grille and flowing lines, and an interior that exudes comfort and elegance, it offers a unique driving experience.
This model combines top quality materials with advanced technology in its infotainment and safety system, guaranteeing both comfort and protection.
Under the hood, there is a powerful and efficient engine that ensures an agile and smooth response, ideal for urban and highway driving, establishing itself as an outstanding choice for those who value the perfect synthesis of performance, luxury and technological advancement.
Winner in the Pick Up category: 2024 Tesla Cybertruck
Auto News Wire comments that Tesla does not give cars to journalists, but that they were lucky to have a colleague who was able to test the Cybertruck in front of all their competition, and declares it at the top of everyone. Elon Musk will have his first press trophy according to the awarding group.
The 2024 Tesla Cybertruck, with its futuristic and distinctive design, represents a significant advancement in the world of electric vehicles. Known for its rugged exterior structure and angular appearance, this truck offers exceptional performance both on the road and in difficult terrain.
Equipped with a long-lasting battery that ensures impressive range, the Cybertruck also features a spacious and technologically advanced interior, offering a unique driving experience and superior loading and towing capacity, making it an attractive option for both heavy duty for daily use.
Winner in the Electric Vehicle category: 2024 Kia EV9
The awards jury comments that the Kia EV9 is an extraordinary electric vehicle, which brings comfort and smoothness with an excellent range of autonomy. Kia has shown that it is serious about the electric vehicle segment, and this EV 9 is the icing on the cake, which will continue to grow for the pleasure of its consumers.
The 2024 KIA EV9 stands out as a full-size electric SUV that combines a bold, modern exterior design with a spacious and minimalist interior, equipped with cutting-edge technology.
This SUV offers impressive range and fast charging capabilities, effectively addressing battery life anxiety. In addition, it includes advanced safety and driving assistance features, making this vehicle an ideal option for both families and those looking for a practical, safe and stylish electric vehicle.
Winner in the Sports Car category: 2024 Mustang Dark Horse
Finally, the American classic, the renewed 2024 Mustang Dark Horse took the Sports Car award. According to the awards, this is an exciting new chapter in the iconic Mustang series, focused on delivering a more intense and sporty driving experience.
This model is distinguished by its powerful V8 engine, designed to offer exceptional performance that satisfies the most demanding motorsport fans. With an aggressive aesthetic that includes blacked-out design elements and a more imposing stance, the Dark Horse also features improvements to the suspension and braking system, optimizing both maneuverability and safety.
The interior, equipped with advanced technology and high-quality finishes, complements its performance-oriented nature, making this Mustang an attractive option for here.
They are looking for a sports vehicle with an unmistakable presence on the road.
We AutomotorPro.com editorial group we want to congratulate the award-winning cars and Auto News Wire group for the task of producing these awards.