Honda continues to move
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Honda continues to move towards an electrified future

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Honda has announced an initial annual sales target of 70,000 units for the Prologue SUV, the first new battery-powered electric vehicle (BEV), when it goes on sale in 2024.

Following the launch of Prologue, sales of Honda’s electric vehicles will be boosted by the introduction of additional vehicles based on the new electronic architecture currently under development. This will result in Honda reaching expected sales of 500,000 BEVs by 2030. This will ultimately lead to 100 percent zero-emission car sales in North America by 2040.

As with other automakers, Honda’s original targets of 40% zero-emission vehicle sales by 2030 hinge on fair and equitable access to state and federal EV incentives to encourage US consumers to buy EVs. Honda has called on Congress to ensure that all cars made in America are treated equally.

Honda’s initial approach to selling Prologue will be regional, with a focus on California and ZEV states, including Texas and Florida, which are favorable for solar use. Honda expects these regions to account for the bulk of early-launch sales due to higher levels of customer acceptance and regulatory requirements. As the EV infrastructure expands and customer interest grows across the country, the company will rapidly expand sales and marketing efforts to other regions of the country.

Following the introduction in 2024 of the Honda Prologue, co-developed with GM and based on the Ultium platform, in the second half of the decade, Honda will introduce a series of electrified vehicles based on Honda’s electronic architecture and BEV manufacturing.

Honda continues to move

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Darina Logvinova is an expert on travel and automotive journalism. She enthusiastically shares her experiences through her journalistic work, writing about international travel, cars, performing arts, and news in general. Darina's work can be found in several international publications. Hello! I'm Darina Logvinova. My life is full of interesting events. And I want to share this with you. My passion is to travel. Perhaps there is nothing more surprising and impressive than discovering new countries, new cultures, cities, uniquely beautiful places. Travel is life. This is what always gives strength, energy, and desire to go forward. It's so hard to wake up early for work, but it's so easy - to the airport or to the train =) I am also a fan of psychology. I believe that it is impossible to have a harmonious relationship with yourself and with the people around you, without understanding anything about our inner world. Many world-famous authors set out their thoughts in books, they are very smart and talented people who share their knowledge and experience. There is nothing easier than buying a book and learning something new from the geniuses of psychology. Our feelings and emotions are very multifaceted. We all perceive the world in different ways and we need to be able to respect and understand this. Everything that we wish will certainly come true, you need to be able to dream about it correctly. The universe does not limit anyone. It is full of supplies for each of us. Psychology is a very important science for humanity. The more the world develops, the more people understand this. The more we are tolerant to ourselves and to all people, the more good there will be in our lives and in the whole world. Development is the driving force behind humanity. We simply cannot afford to stand still, otherwise, our life loses all meaning. Every day, discovering something new for ourselves, we move forward towards our goals.
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